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This web site plandomepaperie.com has the following in the web page, "How are we doing? Plandome Paperie has been successfully serving the North Shore of Long Island since 1990 with Wedding Invitations and all other invitational needs." We noticed that the webpage also stated " Over the years we have gained the trust and support of countless betrothed couples by providing them with a variety of elegant, trend-forward wedding stationary." It also said " Plandome Paperie of Manhasset, New York offers a variety of invitations for Bat Bar Mitvahs, Sweet Sixteens, Quinceañeras, Weddings, Corporat." The header had wedding as the highest ranking optimized keyword. It is followed by engagement, wedding invitations, and invitations which isn't as ranked as highly as wedding. The next words plandomepaperie.com used was sweet sixteen. bar mitzvah was included but might not be understood by search engines.